Why Icelandic
One of the fastest-growing premium water brands globally and now aiming to unlock opportunities in the UK.
The water itself taps in perfectly to the growing consumer trends towards buying sustainable, ecologically friendly and low environmental impact products.
It also boasts one of the highest natural purity and pH scores – again something health-conscious consumers are increasingly looking for.
Why Icelandic Glacial?
Naturally Pure & Health-Aligned
- Sourced from the legendary Ölfus Spring in Iceland—one of the world’s most abundant and sustainable natural springs
- Exceptionally high natural pH (8.4) and low mineral content for a clean, crisp taste that resonates with health-conscious consumers
- The purity and alkaline properties pair perfectly with the acidic nature of coffee and wine and the complexity of high end food offerings
- Bottled in a remote, pristine location with virtually no industrial or agricultural pollution
Sustainably Manufactured
- The first bottled water to be certified Carbon Neutral for both product and operation
- 100% geothermal energy powered production and packaging made from recycled materials (rPET, glass, and aluminium)
- Transported by low-impact shipping, which in most cases offers a lower carbon footprint than UK-sourced waters delivered by road
Global Momentum
- #3 imported premium water brand in the U.S., just behind Evian – available in over 40 countries globally
- Strong alignment with younger, eco-conscious demographics
- Positioned perfectly at the intersection of sustainability, wellness, and premium lifestyle
